CREATE BERLIN – the initiative of Berlin Designers and companies from all disciplines of design – presents the “Best of Berlin in Product Design” exclusively at the new order platform RED in Moscow.
After the successful fashion presentations in Milan and Tokyo, CREATE BERLIN now brings the variety of Berlin Product Design into the international spotlight at the RED in Moscow. The RED is a semi-annual international fair for fashion and accessories which will open its doors for the first time in August 2006. The RED is held at the Moscow “Gostiny Dvor” exhibition centre, one of the most beautiful architectural monuments of the capital, located just 150 meters away from the ‘Kremlin’ and the ‘Red Square’.
Within the scope of the exhibition by CREATE BERLIN, a mix of high quality Product Design with main focus on Jewellery, Lifestyle Accessories and Furniture will be presented on a 200 sqm area. Exclusiveness and high value are of primary importance. A presentation of ca 15-20 products and designers is in planning, to showcase the variety and creative spectrum of Berlin. Goal is to address the sophisticated Moscow audience, to build contacts and develop a clientele, and thus to create a strong presence of Berlin Design on the Moscow market in medium term. It is planned, to repeat the appearance of CREATE BERLIN at the RED in the coming years and thus to establish a platform for Berlin Design in Moscow. Amongst the designers and labels presented are : Mykita, Bless, Hering, E27, Werner Aisslinger, Flip Sellin and P van b. The spectrum of design objects presented ranges from lighting, bowls, furniture and cable jewellery to wallpaper.