The design concept for this new generation of a brand architecture was to install theme modules into an open, transparent space. The theme modules like kids corner, coffee shop, merchandising spots, new media/internet and the interactive virtual car installation are mixed with presentation points for experimental cars, bicycles or other equipment. The shop has an internal facade made from a modular steel frame construction which is covered with various functions like illuminated showcases, shelves, coloured glass walls with indirect light or video screens.
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To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
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The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
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The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
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