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Projectdetails:

Year: 2011
Account: Lorenz S.P.A.
http://www.lorenz.it/

Description:

The design of "Iconograph" is based on the classic round watchbody with clear fluent organic lines of the case and the accentuation of the spherical dial, with the outstanding and characteristic windows for the 12 numbers. The various colour combinations of the case the dial and numbers give the overall minimalistic and classic design a personal touch and generate an outstanding design fusion of a timepiece.
The inspiration for "Iconograph" came from a personal dream and vision about my definitive wristwatch: easy and daily - high-tech and well engineered - round and classic but at the same time unseen and progressive - inspiring textures and colour combinations with friendlyness and casual appearance - poetry and minimalism with a long visual half-life period - a watch with a quality rather for your life than for a moment...