design hotels fair stand
Design hotels is the only global agency marketing individually designed hotels worldwide.
Each year they ask designers to conceptualize an outstanding fairconcept for the berlin ITB fair, that visualizes design hotels leading position in the world of interior concepts and the brands ability to think what comes next.
The overall strategy was a clear straight space built in grey matt Eternit boards and the soft cocoon around the stand prepared by vitra´s green plastic-algues.
Rational structures mixed with an organic osmotic shell gave a feeling of jungle and urbanity.